Translation

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Storytelling

Transcreation

Transcreation is similar to localization, but goes beyond language into the realm of culture. Transcreation takes a text and adapts it to reflect the cultural context of the target market. This often includes creating new content to replace old content that may no longer be relevant or appropriate.

Each of these processes has its own advantages and disadvantages. Translation is the most accurate and literal, but it can frequently lead to silences or awkward phrasing. Interpreting is less literal, but gives more flexibility in terms of meaning. Localization is great for adapting content to specific cultures, but it can be time-consuming and expensive. Transcreation is the most flexible and adapted, but it can also be the most expensive and time-consuming.

Ultimately, the type of translation chosen depends on the specific needs of the project. Occasionally, a word-for-word translation is appropriate, while other times a more flexible translation is needed. It is important to understand the difference between these processes in order to choose the right one for the project at hand.

Transcreation is the process of recreating the meaning of a text in another language, preserving as much as possible the feel, tone and style of the original. Translation, on the other hand, is the conversion of text from one language into another, word for word.